AI in the VO Industry - like it or loathe it?

Blog
16th May 2024

"In today's digital age, where content creation and consumption are at an all-time high, the demand for high-quality voiceovers has never been greater. From commercials and video games to audiobooks and virtual assistants, voice acting plays a crucial role in captivating audiences and delivering messages effectively. However, with the advent of Artificial Intelligence (AI), the landscape of the voiceover industry is undergoing a transformative shift, ushering in a new era of efficiency, customization, and accessibility.

The key positives to AI within this industry are:

  • Enhancing Efficiency and Accessibility
  • Personalization and Customization
  • Breaking Down Language Barriers

In conclusion, AI is revolutionizing the voiceover industry, offering unprecedented levels of efficiency, customization, and accessibility. While ethical considerations and challenges remain, the transformative potential of AI-driven voice synthesis cannot be ignored. As content creators and technologists continue to collaborate and innovate, we are poised to witness a new era of narration, where the boundaries between human and synthetic voices blur, and storytelling reaches new heights of creativity and impact."

… okay, now that we’ve heard what Chat GPT has to say about it all, it’s time to hear from a human.

While I do agree that AI has made certain aspects of the industry more accessible and this is a part of modern technology that we have to get on board with, I disagree that it is an overall positive change. What AI provides in terms of efficiency, it loses in its ability to be flexible. While it allows for widespread personalization, it takes away in individualisation. While it may cost less in the short run, the lack of human-to-human connection will cost much more in the long term.

Controversially, I think we have to accept that there will be a place for AI in this industry, but one thing that we still have on our side is delivery. An AI voice cannot distinguish between humour, melancholy, sarcasm, pride – it just delivers words. And what are words without intention?

VOBJ in particular prides itself on representing the best comedic and broadcast voices – two industries famous for their impeccable delivery, so if you want your script to not just be heard, but understood – book a human voice with VOBJ today!